HEDA launches April 12 — first 500 users get free credits + priority onboarding. Reserve your spot →

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Pricing About Sign In Reserve Your Spot →
HEDA LAUNCHES IN
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Reserve Your Spot →

Introducing HEDA — by StackSmiths

YOUR NEXT
CLIENT IS
OUT there.
ARE YOU?

While you're manually hunting prospects and writing the same cold message for the 40th time — your smartest competitor just sent 200 personalized pitches before lunch. HEDA understands your product, researches your ideal clients, and gets warm leads to your desk. Ready to send.

200+
Leads/week
30min
Your review time
10×
More pipeline
app.getheda.com/dashboard
Good morning, Ted
Credits
1,240
Buy more
Leads Found
0
This week
Messages Sent
0
This week
Response Rate
14.2%
This month
Pipeline
New
41
Scanned
32
Analyzed
26
Ready
19
Sent
14
Engaged
7
Dashboard
Leads 128
All
Hot
Ready
CompanyScoreStatusChannel
M
Mamaearth Kart
87
Ready
P
Plum Goodness
72
Analyzed
B
Bombay Shaving Co.
91
Sent
F
Foxtale Skincare
65
New
S
Sugar Cosmetics
78
Ready
Lead Pipeline
Review Queue 12
M
Mamaearth Kart
Score: 87 · WhatsApp
WhatsApp Draft
|
P
Plum GoodnessDraft
S
Sugar CosmeticsDraft
F
Foxtale SkincareDraft
Review Queue
Find Leads
D2C skincare brands in Mumbai
Brave Search
IndiaMART
Google Maps
Found 23 leads
W
WOW Skin Science
wowskinscience.com
New
D
Dot & Key
dotandkey.com
New
M
Minimalist
beminimalist.co
New
B
BeBodywise
bebodywise.com
New
Find Leads
AI Lead Discovery
Website Scouting
Lead Scoring 0–100
Personalized Outreach
WhatsApp · Email · LinkedIn
Human-in-the-Loop Review
Campaign Management
Real-Time Pipeline
AI Lead Discovery
Website Scouting
Lead Scoring 0–100
Personalized Outreach
WhatsApp · Email · LinkedIn
Human-in-the-Loop Review
Campaign Management
Real-Time Pipeline

Trusted by founders building D2C pipelines

Shopify Brand
D2C Agency
eCommerce Co
Growth Studio
Direct Brands
0+
Leads Discovered
0%
Personalization Accuracy
0min
Weekly Review Time
0 engines
Working For You 24/7

The Real Problem

YOU'RE NOT BAD
AT SALES. YOU'RE
DOING IT by hand.

Every founder knows how to close. The problem is getting there. Outbound at scale is a systems problem — and you've been solving it with elbow grease.

01
You search for leads manually
You open Google. Scroll Instagram. Check JustDial. Open 14 tabs, close 12. After 2 hours you have 3 names and a headache.
02
You write the same cold message — again
"Hi, I loved your work…" You've typed that 300 times. It doesn't feel personal because it isn't. And they can tell.
03
You follow up late — or never
The follow-up is where deals close. But you moved on. Most revenue dies in the silence between a first message and a second one nobody sent.
04
You have no real pipeline
Leads scattered across DMs, WhatsApp, a spreadsheet, a voice note. No score. No stage. Just vibes and hope.

Inside the Engine

BUILT LIKE A
SALES TEAM.
Priced like a tool.

Review Queue
M
Mamaearth Kart
Score 87 · WhatsApp
Hi Priyanka 👋, I was checking out your brand and noticed your product messaging is very feature-focused, missing the emotional hook your audience craves. We can help you fix that...
✓ Approve
Lead Pipeline
M
MamaearthReady87
P
Plum GoodnessAnalyzed72
S
Sugar CosmeticsReady78
F
Foxtale SkincareNew65
Dashboard
47
Leads
128
Sent
14.2%
Reply Rate
New
Ready
Sent
Won
Find Leads
23 leads found
W
WOW Skin ScienceNew
D
Dot & KeyNew
M
MinimalistNew

Click to explore screens

Describe Once. Discover Continuously.
Tell HEDA who you're after in plain English. It searches across platforms, finds matching businesses, and keeps your pipeline full — automatically.
Every Lead Scored 0–100
HEDA visits each company's website, reads what they do, and scores them against your ideal client profile. You get signal, not noise.
One Personalized Message Per Lead
Not a template — the AI writes a unique message per lead, referencing their actual business. Then queues it for your review before anything goes out.
You Stay in Control. Always.
Every message passes through your review queue. Edit, approve, or reject with a keystroke. HEDA never sends without your go-ahead.

11-Engine Autonomous Pipeline

FROM IDEA TO
INBOX IN minutes.

Every lead goes through an 11-stage autonomous pipeline — from raw URL to a personalized, ready-to-send pitch sitting in your review queue. You only touch it when it's perfect.

See the full pipeline walkthrough →
01
Hunt
Discovers D2C brands matching your brief across web directories and Instagram
AI + Brave Search
02
Scout
Deep-crawls the brand's digital presence to understand their product and identity
Autonomous Crawler
03
Enrich
Pulls social metrics, funding signals, and company firmographics
Multi-source
04
Intelligence
Analyzes brand health, product offering, and market positioning
Brand Analysis
05
Strategy
The AI synthesizes all signals into a strategic opportunity brief
Intelligence Engine
06
Write
Drafts hyper-personalized outreach — email, WhatsApp, LinkedIn, Instagram — in your voice
AI Copywriter
07
Review
You approve, edit, or reject. Only 30 minutes of your week. Human-in-the-loop.
You decide
08
Send
Multi-channel dispatch: Email · WhatsApp · LinkedIn · Instagram
4 Channels
09
Judge
AI reads replies, scores sentiment, flags hot leads for immediate attention
Logic Engine
10–11
Loop + Score
Automated follow-up sequences + final lead scoring for sales handoff
Auto-follow-up
The Relationship-Unlock Model: Pay 3 credits to unlock a lead (stage 1→7). All follow-ups, judge runs, and loop sequences are free forever after unlock. You invest once per relationship.

The Difference

SAME GOAL.
Different engine.

Every task you do manually today, HEDA handles in the background. Here's what that actually looks like.

See full HEDA vs Apollo comparison →
Task
Doing It Manually
With HEDA
Finding 20 qualified leads
3–5 hours of searching Slow
Under 5 minutes Automated
Researching each company
10–20 min per lead Tedious
AI scouts every website Instant
Writing personalized outreach
Rewrite same message Generic
Unique message per lead AI-Crafted
Qualifying a lead's fit
Gut feeling, maybe Guesswork
Scored 0–100 by AI Data-Driven
Sending via WhatsApp / Email
Copy. Paste. Repeat. Manual
One-click or auto-send Seamless
Your time investment / week
10–15 hours Draining
30 min of review In Control
200+
Personalized outreach messages prepared weekly — while you focus on closing
30min
Average weekly review time before messages go out — you stay the decision-maker
10×
More leads reached per week than any solo founder doing this by hand

Who It's Built For

WORKS FOR
every D2C
SALES MOTION

Whether you're a solo consultant, a growth agency, or a corporate sales team — HEDA fits the way you close. One platform, unlimited use cases.

See how agencies use HEDA →
01

Solo Consultants & Freelancers

You're great at the work. Finding clients is the bottleneck. HEDA gives you an AI prospector that works while you sleep — 200+ qualified leads per week without a single cold email written by hand.

8h saved per week
30min to review 50 leads
Starter Plan · $29/mo
03

Corporate Sales Teams

Give your entire BD team a shared AI pipeline. Centralize target accounts, coordinate outreach across channels, and get intelligence reports your human reps use to close faster. API access for CRM integration.

team seats
API CRM integration
Corporate Plan · $199/mo
"
We went from 10 qualified conversations a month to 10 a week. HEDA doesn't just find leads — it finds the right ones and already knows what to say to them.
— Early Access User, D2C Growth Agency

How It Works

THREE STEPS.
ZERO grunt work.

HEDA isn't a tool you manage. It's a system that runs. Describe your client once — the engine handles everything else.

01
Describe your ideal client
Tell HEDA who you want — in plain language. "CA firms with outdated websites in Delhi" or "D2C brands doing ₹10L/mo." No filters. No setup. Just describe.
02
HEDA finds, scouts, and scores
The engine discovers leads across platforms, visits every website, and scores each one on fit. You get qualified prospects — not just names.
03
Review, approve, send
HEDA drafts a personalized message per lead. You approve — it goes out via WhatsApp, Email, or LinkedIn. You control the voice.

What Early Access Users Say

REAL RESULTS
FROM REAL founders.

★★★★★

"I used to spend 4 hours every Monday finding and qualifying leads. Now I spend 20 minutes reviewing what HEDA already prepped. The personalization is genuinely scary-good."

AK
Arjun K.
Performance Marketing Consultant
4h → 20min Lead research time
★★★★★

"The lead scoring is what got me. Seeing that a brand scores 84/100 and knowing exactly why — website gaps, social presence, tech stack — makes every conversation I have so much sharper."

RV
Rahul V.
D2C Sales Lead, SaaS Platform
3× higher Meeting conversion rate
Join 200+ founders already building their pipeline with HEDA
Start Free Now

Pricing

PICK YOUR PLAN.
START closing.

Pay once to unlock a lead. Manage that relationship — replies, follow-ups, AI suggestions — free forever.

See full pricing details, credit calculator & comparison →
The Relationship-Unlock Model Pay 3 credits once to write outreach for a lead. After that — every AI reply, follow-up suggestion, and classification for that lead is free forever.
Lead Magnet
Free
Try before you commit
Free
100 credits — one time
1 seat
Start for Free →

One-time bonus

  • 100 one-time credits
  • Hunt & Intelligence engines
  • Brand Intelligence Dashboard
  • Bespoke AI writing
  • Auto-sequencing
  • CRM sync
Starter
For solo founders
$ 29
/mo
2,500 credits / month
1 seat
Reserve This Plan →

Free at launch — pay on April 12

  • 2,500 credits / month
  • All engines (Hunt → Judge)
  • Bespoke AI outreach writing
  • Relationship-unlock model
  • Auto-sequencing
  • CRM sync
Most Popular
Pro
For growing agencies
$ 69
/mo
8,000 credits / month
3 seats
Reserve This Plan →

Free at launch — pay on April 12

  • 8,000 credits / month
  • All engines (Hunt → Judge)
  • Custom AI tone & voice
  • Auto-followup sequencing
  • HubSpot / Google Sheets sync
  • Team workspace
Corporate
For sales teams
$ 199
/mo
25,000 credits / month
10 seats
Contact Us →

Custom onboarding included

  • 25,000 credits / month
  • All engines + brand voice sync
  • Advanced sequencing logic
  • Full API access
  • Team workspace + lead assigning
  • Shared analytics leaderboards
Payments go live on April 12. Reserving your plan costs nothing today — no card required.
Credit Top-Ups

Available to paying subscribers only.

Hunt (discover ~20 leads) 15 cr flat
Scout (enrich 1 lead) 2 cr / lead
Intelligence (brand analysis) 1 cr / lead
Strategy (AI positioning) 3 cr / lead
Write (unlock outreach) 3 cr / lead
Judge / follow-ups (after unlock) FREE ∞

Send, Track, Report, and Analysis are always free. Once a lead is unlocked (Write engine), all future AI interactions for that lead cost nothing.

Everything You Need to Know

COMMON
questions,
HONEST ANSWERS

Still on the fence? These are the questions every founder asks before signing up. We answer them completely.

HEDA is an autonomous D2C lead acquisition platform. It runs an 11-engine pipeline that discovers D2C brands matching your criteria, researches their website and social presence, scores them 0–100, writes hyper-personalized outreach in your voice, and puts it in your review queue. You approve and send — or HEDA sends automatically. The whole cycle takes minutes per lead instead of hours.
HEDA is fully autonomous — it doesn't just give you a list, it researches and writes for you. Apollo and LinkedIn give you contacts; HEDA gives you ready-to-send pitches backed by actual brand intelligence. It also specializes specifically in D2C/e-commerce brands and sources them from the open web, Instagram, and Indian B2B directories — not just LinkedIn.
One credit = one AI action. Opening a new lead relationship costs 3 credits (covers the full Hunt→Review journey). All follow-ups, reply analysis, and conversation loops after that are free forever — you're paying to unlock the relationship, not for every message. Free plan gives you 100 credits one-time. Paid plans replenish monthly.
Yes. Every message goes into your review queue before sending. You can edit, rewrite, or reject it. You can also set your tone (professional, casual, bold), provide sample messages you like, and specify what your service/product does. HEDA learns your preferences over time.
HEDA supports Email (via your SMTP), WhatsApp (via Baileys bridge for personal numbers), and LinkedIn. You can configure which channels to use per campaign. Multi-channel waterfall sequences are supported: e.g., LinkedIn DM → Email follow-up → WhatsApp if no reply.
Your workspace is fully isolated — no other customer can see your leads, messages, or campaign data. HEDA is hosted on your infrastructure (self-hosted) or in an isolated Neon PostgreSQL workspace in the cloud. We never train AI models on your data.
Yes. HEDA discovers brands globally using Brave Search. The India-specific IndiaMART integration is optional. Email and LinkedIn outreach work everywhere. WhatsApp outreach works wherever WhatsApp is the primary business channel.
You can review and manage existing leads but can't unlock new ones. Upgrade to any paid plan to get monthly credits. Existing unlocked leads remain fully accessible with unlimited free follow-ups.
Most users see their first batch of reviewed leads within 30 minutes of setup. The pipeline runs continuously — within a week of consistent use, you'll typically have 50–200+ qualified leads with personalized pitches ready to send. Results scale with the credit plan you're on.
Yes — the Free plan gives you 100 credits with no time limit. That's enough to qualify and get outreach drafts for roughly 30 D2C brands. Paid plans also come with a 14-day free trial.

Still have a question? We answer within 24 hours.

Email Us →

"The founders who win aren't the ones who hustle hardest. They're the ones who figured out how to make their effort compound."

— The philosophy behind HEDA

127 of 500 early access spots remaining

April 2026 — Early Access

STOP FINDING
CLIENTS. LET HEDA
bring them.

Join the early access list. The first 500 users get free credits, priority onboarding, and a direct line to shape what HEDA becomes.

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