The 11-Engine Pipeline
HEDA's 11-engine pipeline does what a 5-person sales team does — autonomously. Describe your ideal client once. The engine handles everything else.
The Full Pipeline
Each engine does one thing exceptionally well. Together, they replace a 5-person sales team — researcher, auditor, strategist, copywriter, and SDR — at a fraction of the cost and ten times the speed.
Discovers D2C brands matching your brief across web directories, Instagram profiles, and Google search results. Describe your ideal client in natural language — the Hunt engine translates it into multi-source queries and returns 20+ qualified leads per batch.
Deep-crawls each brand's digital presence. Extracts product details, brand messaging, and social signals. Heda's intelligent crawler navigates complex sites to find decision-maker contacts and understand the brand's core offering in seconds.
Heda doesn't just scan; it understands. It analyzes the brand's product-market fit, service quality, and market posture. By getting to know your business during onboarding, it learns exactly what makes a "perfect" client for you.
The AI synthesizes all signals — technical pointers, social presence, brand identity — into a strategic opportunity brief. Vision-capable: analyzes actual website screenshots to assess brand positioning, design maturity, and market tier.
Drafts hyper-personalized outreach for each lead. Email, WhatsApp, LinkedIn, and Instagram — each optimized for its channel. Uses intelligence data to craft pitches that reference specific brand details and market positioning.
Every pitch lands in your review queue. Approve, edit, or reject. This is the human-in-the-loop step — you stay in control of every message that leaves your account. Average review time: 30 minutes per week for 200+ leads.
Scale your outreach via WhatsApp, Email, LinkedIn, or Instagram. Heda's multi-channel engine handles the complexity of each platform while maintaining a consistent brand voice.
Coming soon: Automated voice calls and messaging agents.
Automated follow-up sequences adapt based on reply analysis. Final lead scoring for sales handoff. The Judge uses 6-message context to avoid repetition and detect hallucinations — flagging promises you never authorized.
Traditional tools charge per message, per seat, per feature. HEDA charges per relationship. Pay 3 credits once to unlock outreach for a lead. After that — every AI reply, follow-up, and classification is free forever.
One credit unlock gives you: initial outreach across all channels, AI-drafted replies to every response, automated follow-up sequences, intent classification, and lead scoring. No recurring cost per lead. Ever.
Under The Hood
The technical details that separate HEDA from every "AI outreach tool" on the market.
Navigates full digital footprints — websites, socials, and market signals — to build a 360-degree view of the brand that basic scrapers miss entirely.
Analyzes actual website screenshots for brand positioning, design maturity, and market tier. Not just metadata — real visual intelligence.
Validates email deliverability via DNS MX record lookup before every send. Zero bounces means your domain reputation stays pristine.
Idempotent credit operations with database-level transactional guarantees. Crash mid-pipeline? Your credits are safe. Always.
The Judge reads the full conversation thread before drafting replies. Prevents repetition, maintains continuity, and catches tone shifts.
Flags AI-generated promises you never authorized — pricing claims, timeline commitments, feature guarantees. You approve before anything ships.
Common Questions
HEDA's Hunt engine uses proprietary AI combined with real-time web discovery across Instagram, Google, and global B2B directories. Unlike static databases that carry outdated information, HEDA crawls the open web to find brands that are active right now.
Yes. Every message is generated from scratch by the AI Copywriter engine using brand-specific context discovered during the Scout phase. It references actual products, brand positioning, and market signals, resulting in response rates up to 6x higher than traditional templates.
HEDA is designed to run autonomously. Most users spend less than 30 minutes a week reviewing their outreach queue. Once you approve a batch, the pipeline handles the sending, reply analysis, and follow-ups automatically.
See it in action. Start free with 100 credits — enough to qualify 30+ D2C brands.
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